About
BRAND GNU is a creative ideas factory, developing and delivering powerful visual contents.
Telling stories through images is how we shoot in Milan.
SHOOT IN MILAN is the international division of BRAND GNU, built to support global productions shooting in Italy.
We work with brands, broadcasters and agencies who need more than just execution; they need a partner who moves fast, thinks smart and delivers with style.
We believe in the power of images to tell authentic, engaging stories.
Based in Milan, home to the upcoming 2026 Winter Olympic Games, we’re proud to operate at the center of Italy’s creative and productive scene.
We’re ready to bring our experience and energy to this global event and to every project that crosses our path.
Founded by Gianpaolo Gelati (1974) and Alessandro Melchionda (1979), BRAND GNU was born with a bold vision: to create a smart, agile production company that moves fast, thinks sharp, and follows its instincts, just like the wild animals that inspired our name.
Creative by nature. Think Wild. Think GNU.
